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SEO Services, Website Promotion, Search Engine Optimization, Sydney, Malbourne, Brisbane, Australia |
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Call National Line 1300 795 APD or 1300 795 273
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| In today’s online world, having
a website is not enough if there is little or no traffic
coming to your site. According to a recent research, 96%
of people with Internet access turn to the Internet first
to search for information on products and services. Last
year alone, more than 5 billion searches were performed
in US alone, which was almost an increase of 30% over
previous year's. As access to computers and internet connections
improve across the world, the growth in internet searches
is expected to rise significantly over the next several
years. |
| Why you need
to have online marketing or website promotion? |
| Having a presence on search engines for
the terms relevant to your products and services is absolutely
essential for growing your online business. With millions
of pages on the internet, how can you make sure your customers
will find you? If you have spent significant time and
money in building a great looking website and you have
great things to offer, but your target customers are unable
to find you in internet searches, then its simply a waste
of resources. A common belief that build your website
and consumer will come to you does not hold true with
vast internet landscape. A good promotion plan will take
your business to consumer rather than waiting for them
to come to you. |
| What are the
key options for marketing on the web? |
| Well, there are several options available
to market your website on the internet, but most popular
now-a-days are – Pay-per-click (PPC), or paid advertising,
AND Search Engine Optimisation (SEO) which is also known
as organic listing or ranking. It is important to understand
the distinctions between the two, as these are quite different
in the way they work, hence the efforts, costs and results
can be substantially different. Therefore you must assess
what method, or if both methods, will work effectively
for you. Contact Asia Pacific Direct for advise, and how
we can help you with your online marketing plan. |
| Pay-per-click
advertising |
This method is growing significantly
, and is particularly popular among new websites, where
instant visibility can be achieved through paid advertising/listing
on search engines such as Google and Yahoo!. They both
have their own method of running paid advertising process,
but they both aim to address similar objective –
search engine advertising.
Search engines sell targeted advertising for specific
keywords on a pay per click basis – that is, you
only pay when someone views and clicks on your advertisement
on the search engine result. |
- How does Pay Per Click
advertising work?
Pay Per Click advertising is an incredibly targeted,
highly-effective way for all size businesses
to generate quality sales traffic to your Web
site. While searching for a specific topic on
search engines such as Google and Yahoo, you
probably would have noticed the brief text links/advertisements
labeled “Sponsored Links” that appear
along the top and right side of a search engine
results page. These links/ads are referred as
“Pay Per Click” advertisements,
because advertiser pays only when a surfer clicks
on the links/ads. Therefore it is important
that your ad is crafted to attract the right
audience.
- How to get best results
using Pay Per Click ads?
Pay Per Click ads are displayed based on the
relevancy of the terms that the user is searching
for. Therefore, it is important that the text
used for creating the ads content (both title
as well as the brief description) be based on
the terms that your potential customer is likely
to use for the search. For example, if you are
selling Tennis Balls, and your potential customers
are using the phrase “Tennis Balls supplier”
to search online, your ad should contain these
words so your ad has a close match to what your
target audience is likely to look for. Just
by choosing “Tennis” as a key word,
you may attract too many unwanted or irrelevant
surfers who may be looking for something else
relating to Tennis, and not the balls. The ranking
of ads appear based on the bid you have placed
for that key word(s), higher the bid, better
the position of the ad. Hence, you always need
to manage a good combination of how much you
are willing to pay per click, versus how many
clicks you need to build a strong pipeline of
potential enquiries. While anyone can manage
simple pay per click campaigns, there is often
need to bring in the experts when it comes to
managing multiple campaigns in a complex and
highly competitive industry. Contact us to find
out how .
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| Pay Per Click advertising provides several
unique benefits that can significantly enhance the effectiveness
of your online marketing efforts, including: |
- Effective Targeting
: Pay Per Click allows you to get very
specific in terms of who you target, and what
kinds of response you want.
- Greater Control
: You can manage your money
very precisely, as you can set limits on how
much you wish to spend daily, or monthly.
- Pay linked to performance
: You only pay when a surfer or potential
customer clicks on your ad.
- Solid Tracking Mechanism
: There are various reports and tools
available that allow you to see and track how
many people are responding to your ad .
- Easy to Update :
You can edit your ads to make it more effective.
The change process is quite simple and it takes
very little time. However, ads are generally
approved by search engines themselves to ensure
that the advertising process is fair to all.
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| APD can help
you achieve strong results using pay per click advertising
effectively for your business. |
| Search Engine
Optimisation |
| Search Engine Optimisation is a structured
process to gain high visibility for your website in search
engine results through improved organic ranking. The process
includes making changes to the site text, labeling, navigation,
and link building. As oppose to Pay-per-click, SEO is
a time consuming process and it requires patience, determination
and persistence before your site can gain visibility on
the search engines. |
| We offer some services which are designed
to attract meaningful traffic to your website. |
| Premium SEO
Plan |
- This is our most popular and affordable website
promotion plan.
- Your website will be tailored to rank in the
top search results of major search engines.
The pages of the website are based on keywords/phrases
and details about your business. This will help
you get to the top pages in the search results.
This will give your potential customers, who
are looking into search engine listing, ways
to find you. You will need to provide us with
20 to 30 keywords and we will optimize your
web pages.
- We have considerable experience in website
promotion and we know what the search engines
are looking for so we will optimize your web
pages according to that.
- We will regularly monitor your website's
performance in major search engines for the
trargeted keywords.
- We will analyze your logfiles and report
you what keywords have brought people to your
website, which search engines are sending the
most traffic. This will help you in your online
success.
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| One
time SEO Plan |
- This one time website promotion plan does
not include regular monitoring of your website
into the search engines.
- We will optimize your web pages according
to the keywords provided by you and submit your
website to the major search engines.
- We will monitor your websites performance
in major search engines for the trargeted keywords
for 2 months.
- We need access to your logfiles to analyze
the results. This will help your website to
reach among the top position in search engine
results.
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To avail any of our above services,
please complete our enquiry
form now.
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© 2007 Copyright www.asiapacificdirect.com.au,
All Rights Reserved
ABN 92 663 551 493
Level 26, 44 Market Street, Sydney 2000 Australia. Ph : 1300 795 273 |
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