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Website Development, E-commerce Solutions, Research Services, Animation Outsourcing, Web Design Australia Sydney, Melbourne, Brisbane |
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Call National Line 1300 795 APD or 1300 795 273
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| APD can help you develop an effective
online presence and enhance your website effectiveness.
Whether you are seeking an e-commerce
solution or an intranet application, we can assist you
in identifying right opportunities, and develop plans
to migrate your business processes to online environment,
thereby reducing your business operation costs, without
costing you an arm and a leg. |
| We can guide you through all the phases
to set you on the right track for achieving and online
success: |
| 1. |
Assessing
you current business trend |
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Identifying new
growth opportunities |
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Developing strategy
to achieve online success |
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Budgeting and
planning to ensure you wont burn a hole in your
pocket |
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Implementing
an effective website or an intranet solution |
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Marketing plan
including SEO and Pay-per-click consulting |
| 7. |
Tracking performance
of the website, on effectiveness of online marketing
efforts |
| 8. |
Ongoing corrective
measures to refine website performance |
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| How to enhance your website
effectiveness? |
| If you already have a website, have you
ever wondered how well your website is performing? While
there is no magic test that you can take to find a quick
answer, but here are some parameters you can use to evaluate
if your website is effective, and if it is working for
you. |
| 1. |
Website Design
and Look – Does your website have the right
look? When a visitor
arrives on your website, first impressions are important.
While your web design doesn’t necessarily
have to be very flashy and full of exciting material,
it must give visitor a sense of comfort and a feeling
that they have come to the right place for what
they are looking for. |
| 2. |
Website Navigation –
Does your website provide easy navigation?
It is absolutely necessary
for your website to have a structured navigation,
which means sufficient links and menu buttons across
the site, that allow users to quickly get to the
right page by clicking minimum number of links.
Having a sitemap on the website is also recommended,
which lets the users know of the various pages that
are available on the website. |
| 3. |
Website Content –
Does your website have the right content?
This is the most critical
part of your website. Not only it helps to attract
more potential customers to your site, it also assists
in online marketing efforts including Search
Engine Optimization (SEO) to drive higher ranking
in unpaid listing among search engines. Therefore
make sure your site has the relevant and useful
content that helps your user achieve their objectives
of being on your website in the first place. |
| 4. |
Marketing Friendly –
Is your website easily findable on the net?
If you want users to be able
to find you on the web through various search tools,
it is critical that your website is search engine
friendly. Your website should be optimized for search
engines and also should be registered with some
appropriate key directories. |
| 5. |
Website Contacts –
Can your website user contact you or your company?
Any website that wants to instill
customer trust, it must provide sufficient details
on the website for the users to be able to get in
touch with the webmaster or website owner. Contact
us form, or an enquiry form on your site indicates
that you are interested in hearing from your customers/visitors.
Providing your company details, including phone
numbers or office address, will also make customers
feel more comfortable shopping on your website. |
| 6. |
Browser Compatibility
– Can your website be viewed on most major
browsers? Your website
design should be compatible with most major web
browsers (such as Internet Explorer, Mozilla Firefox,
Netscape, Opera etc). While your website may appear
fine on one browser doesn’t necessarily mean
that it will display same on other browsers as you
had intended. |
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Remembering the users
– Do you know your customers? Does
your website make the user experience pleasant and
convenient by remembering their details and preferences?
If you want the users to visit your website frequently
and make regular purchases, you should store their
personal details on the site (accessible through
secure login). That way they won’t have to
fill-out the same details every time they make a
transaction or contribute to your website. Also,
your website should aim to store details of current
customer/users or potential customer/users, with
their consent, for future marketing purpose. |
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User satisfaction –
Do the users leave happy when finished on your website?
Does it provide appropriate
cues, help, and auto e-mails to inform customer
of steps to make their customer experience enjoyable
and effective. This will also help you avoid those
unnecessary e-mails or phone calls from clients,
who are unable to find relevant information, or
missing information, when they use your website,
thereby causing you to spend more time dealing with
them off-line. |
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Tracking – Do you
know who is visiting your website? Does
the website provide appropriate tracking mechanism
including webstats, and information about visitors
and referrers, most popular pages, where they come
from, how long they spend on your site, where they
go from your site, etc? This information is absolutely
essential particularly if you rely on your website
for significant part of your business. |
10. |
Other critical information
– Is there sufficient information on the website?
Does your website provide information
about various policies, terms and conditions, about
the company or website owner(s), to instill trust
and confidence in the website. |
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| As you can see, website is effective
when both the users and the owners achieve goals for the
site. If the site is not working for both – it is
most likely that the site is ineffective. |
| APD can help you identify if your website
is working effectively for you and your users. To
find out how we can help you, or for more details, contact
us on 1300 795 273, or simply complete the enquiry
form. |
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© 2007 Copyright www.asiapacificdirect.com.au,
All Rights Reserved
ABN 92 663 551 493
Level 26, 44 Market Street, Sydney 2000 Australia. Ph : 1300 795 273 |
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