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Website Development, E-commerce Solutions, Research Services, Animation Outsourcing, Web Design Australia Sydney, Melbourne, Brisbane |
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Call National Line 1300 795 APD or 1300 795 273
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| Selecting a Payment
option for your e-commerce website |
| Asia Pacific Direct can integrate your
website with a variety of payment options, depending upon
your requirements. There are primarily two types of payment
options that are quite common among e-commerce website
– either with Bank Payment Gateway, or through a
Third Party Payment Service. |
| Bank Payment
Gateway |
- To be able to accept credit card payments
for your e-commerce site, you first need to
apply for a merchant account. There are many
different banks (St George, ANZ, National Australia
Bank, Westpac, Bank SA, CBA, Bank West etc)
in Australia that offer merchant account facility
for accepting direct payment from your website.
- Usually there is a set-up fee, and then ongoing
monthly fee which can be offset by achieving
a minimum level of transaction volume every
month.
- Getting a Merchant Account can take somewhere
from few days to 14 days, depending upon how
quickly you can satisfy the requirements laid
out by the gateway provider. Generally speaking,
in most cases the banks will require a list
of things from you before a merchant account
can be approved and set-up. Some of the key
information that banks look for are:
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- Do you have a viable business plan?
- What type of products/services are you selling?
- Do you have appropriate privacy policy?
- Do you have proper security on the site if
the card details are collected on your site
(otherwise the security in many cases is provided
by the payment gateway site)?
- Do you have a refund policy? Etc.
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- If you already have a merchant account with
the bank, or you use an EFTPOS terminal, you
may be able to get payment gateway for your
website much quicker as long as you have a good
history with the bank you have a relationship
with.
- Once your Merchant Account is approved by
the payment gateway, you will receive integration
details for your site. Unless you are familiar
with the website programming, you may need to
use your website developer (such as Asia Pacific
Direct) to complete the integration of the payment
gateway with your website.
- Once the payment gateway is integrated with
your website, it should be properly tested to
ensure that the settings are working as expected.
If the payment gateway is integrated correctly,
the website user should be able to transact
on your website smoothly, and once the transaction
is approved (which should happen instantaneously),
the payment should be delivered into your nominated
account generally within 24 hours.
- If you are accepting card details on your
own site, then you will also need to install
SSL (Secure Socket Layer) certificate on your
site, to ensure that the card information collected
is secure. The method may be more appropriate
in cases where you wish to have your own branded
pages throughout the check-out and payment process.
In such case, the card and customer details
are passed onto the payment gateway in the background,
so customer feels that they are always on your
website.
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| Third Party Payment
Service |
- A third party payment service is an independent
payment company which can process your card
payments without a merchant account or a bank
gateway. Some examples of third party payment
companies are PayPal, WorldPay, Paymate and
Stratapay.
- Transaction fees are generally higher in comparison
with the Bank Payment Gateway in this type of
payment method. One significant benefit of using
this method is that you can offer a lot more
options to your customers in terms of what payment
vehicle they wish to use, including B-Pay and
recurring payment options. Once the payment
is successfully approved, the funds can be transferred
into your nominated account within one to two
days time.
- Third party payment service providers would
generally charge their fees as a percentage
of the total transaction value, which can range
from low 1% to as high as 3%. The third party
will accept most major card types and you will
receive the funds in a nominated account within
24 to 48 hours on average.
- To get one of these payment options for your
site, you usually have to apply online with
your requirements.
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| APD cart,
and other custom built e-commerce
websites by Asia Pacific Direct can be integrated with
any types of commercially available payment gateway or
third party payment services. If you expect high number
of transactions, then perhaps going with the Bank Payment
Gateway may be more cost effective in a longer term. But
if you are starting small, and want a quicker approval,
you may be better going with the third party payment service.
Ideally if you can offer both options to your customers,
which will ensure that your customers have a wider range
of choices when purchasing goods or services on your website. |
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© 2007 Copyright www.asiapacificdirect.com.au,
All Rights Reserved
ABN 92 663 551 493
Level 26, 44 Market Street, Sydney 2000 Australia. Ph : 1300 795 273 |
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